AI Insights · Timothy · April 2023
Top 5 Virtual Fitness Programs in Portugal: Q1 2023 Performance
In Q1 2023, Portugal's top virtual fitness apps showed varied trends in downloads, revenue, and active users. Discover the performance insights of Mi Fitness, fitpro, Step Counter - Pedometer, Fitness Hut, and Strava.
In the first quarter of 2023, Portugal's top virtual fitness programs demonstrated a range of performances across downloads, revenue, and active users. Here’s a detailed look at the trends for the top 5 apps, according to Sensor Tower data.
Mi Fitness (Xiaomi Wear) saw a fluctuating trend in weekly downloads starting at 11.9K in late December and dropping to 3.7K by the end of January. However, it experienced a resurgence, peaking at 5.7K in the final week of March. Active user numbers for this app remained relatively stable, starting at 84.8K and ending at 79.2K.
fitpro experienced a decline in weekly downloads from 8.9K at the end of December to 3.4K by early February. The app's downloads then saw slight increments, reaching 3.6K in mid-March before settling at 3.2K by the end of the month. Active users followed a similar downward trend from 45.8K to 25K throughout the quarter.
Step Counter - Pedometer had a steady increase in weekly downloads from 1.1K at the end of December, peaking at 3.8K in late March. Active users saw significant growth, starting at 1.9K and reaching 8.9K by the end of the quarter.
Fitness Hut demonstrated moderate performance with weekly downloads starting at 1.7K in late December, peaking at 3.8K in early January, and then stabilizing around 2.1K by the end of March. Unfortunately, there is no data available for active users.
Strava: Run, Bike, Hike showed consistent weekly downloads, starting at 2.1K and ending at 3.1K in late March. The app's weekly revenue peaked at $6.0K in early January, with a low of $2.1K in late February, before rising again to approximately $4.9K by the end of March. Active users remained robust, fluctuating around 78K to 80K throughout the quarter.
For more detailed insights and data on these apps, visit Sensor Tower.